Target is launching a new aisle for its Christmas 2018 lineup with a shelf that’s twice the size.
The aisle is the same size as a normal shelf but is twice as wide, the Wall Street Journal reports.
The new aisle is called the “Creme de la Creme,” which has the same colour scheme as the aisle at Whole Foods Market in New York City.
“This is the first aisle for Target in the U.S. to offer a range of high-quality, seasonal, and local produce from around the world,” the store’s brand manager for the American market, Michael Dennison, said in a statement.
The Creme de Creme is currently available in stores in the UK and Canada.
It is available for $50, which is about the same price as the average American grocery store, and it is also available online.