The last time we went to the grocery store, we used to go for an old fashioned type of shopping.
You’d see all these boxes and they’d be covered with everything from paper towels to toilet paper, books and the like.
Nowadays, we go for something more modern: an outdoor shelf that can be stacked up on top of each other and have a different color for each aisle.
That way, the aisle will look different and the store will feel more like home.
It’s the last of the classic ones.
The brand new version of the shelf we saw was different from the old ones.
The walls had been painted with colourful patterns and a red-and-green pattern was applied.
It reminded me of a big, red door in a room full of paintings, but the colour scheme was totally different.
We are going to do the same with the new one, said Bhattacharya.
“It will be a modern one, and we are going for a green-and red scheme,” said Piyush Mishra, the brand’s head of product development.
There are a lot of factors in choosing the best products for a given customer.
There are the quality of the materials, how many colors it uses and how much time you spend on the process.
If you are going with a single product, you want to make sure that it is of a high quality, said Mishra.
For the new shelves, we are using the cheapest and most durable materials possible.
For example, the wall tiles and fabric are not going to last much longer than the materials.
For these, we’re going for eco-friendly materials, said Arun Kaul, product marketing manager.
The company’s main focus is the shelf itself, not its contents.
“The shelf is a really good example of how we approach a design,” said MishRA.
“It’s a beautiful shelf, it’s made of wood and it’s also an easy way to set up the shelves.”
The shelf will cost Rs 10,000 for the first phase and the brand hopes to launch the first model by the end of this year.